About Us

After years of loss and compounded grief, we started creating secular rituals to connect with ourselves, with each other, and with the world around us. 

Our Story

We are a husband and wife team, with the support of a phenomenal circle of advisors. We stumbled into ceremony after years of recurrent miscarriages and the death of a parent. We didn’t know how to grieve the seemingly invisible moments that surrounded our experiences, especially since we don’t prescribe to a set religion or spiritual philosophy. We decided to craft our own rituals to acknowledge our grief in ways that felt meaningful to us. We told our story through ceremony.

With the onset of Covid-19, we started to offer virtual ceremonies and training courses for care providers and practitioners around the world. We built this platform to empower people with ritual tools so they can acknowledge whatever they’re holding in a way that feels true and meaningful to them.

Our mission is to inspire creativity when it comes to ritual design and make ceremony accessible to anyone who needs it.

Megan Sheldon, Creative Director

Megan Sheldon (she/her) is a mythologist, storyteller, and celebrant. Her passion is bringing people together to share stories, acknowledge experiences, and create community. She’s the founder of Narrative Communications, Seeking Ceremony, and Be Ceremonial. As a Facilitator & Life Cycle Celebrant, she’s convened hundreds of workshops, retreats, and ceremonies that span the life cycle. After her own experience with recurrent miscarriages, she set out on a mission to transform the way local hospitals address pregnancy and infant loss. Along the way, the narrative she’s truly trying to change is the one surrounding death, dying, and grief. 

Johan Hoglund, Technical Director

Johan Hoglund (he/his) is an entrepreneur and software engineer originally from Sweden. He’s driven by a desire to solve problems, and he’s spent most of his career creating systems to better understand and address how we interact with technology. He’s passionate about slow technology and believes that technology is an instrument that can help us create the life we want. After losing his father, he realized how important it is to mark both the big moments in life as well as the smaller, less visible ones. It’s the small moments that define the life we lead, and it’s how we share those experiences that define our legacy. 

Our Team

We’re on the lookout for individuals and organizations to collaborate and co-create with. Reach out if you would like to connect further: hello@beceremonial.com

Kate Love, Director of Learning

Kate is a Life & Loss Coach with a focus on postpartum, grief, and legacy coaching. With a background in social work, she has a passion for deep conversations around how we care for ourselves so we can take care of others. As the Co-Founder of Seeking Ceremony, she’s curious about our relationship to ceremony, including how we bring ritual into our daily life. As the Director of Learning for Be Ceremonial, Kate helps develop our ritual courses and workshops to support our mental, emotional, and spiritual wellbeing. 

Our Circle of Advisors

We’re fortunate to have an amazing circle of advisors surrounding our vision. These are only a few of the phenomenal people who helped make Be Ceremonial what it is today:

Felicia Chang

Felicia is a visual storyteller and documentary photographer who works with birth and death doulas, midwives, and care providers to create space for grief to be felt and seen.  

Tracy Chalmers

Tracy is an End of Life Doula, hospice volunteer, and founding director of the End of Life Doula Association of Canada. She facilitates the End of Life Doula course at Douglas College. 

Nicole Heidbreder

Nicole is both a birth and death doula, and works as a Labor & Delivery and Hospice Nurse. She facilitates birth doula workshops and trains nursing students for Johns Hopkins University’s Birth Companions Program. 

Michelle Tyliakos

Michelle is the founder of Transforming Birth, where she draws on her skills as a Birth Doula, Childbirth Educator, and Advocate to support women on their journey through parenthood. 

“We are all able to craft our own rituals. Humankind has always crafted ritual to mark special events, moments, and places. With the advent of urbanization, we became removed from this creative process as institutions took over.”

Jeltje Gordon-Lennox